Restaurants...
Restaurants Benefit from Bizmappers
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Bizmappers supports a variety of business categories but has set up this specific page for restaurant owners and managers. Restaurants benefit from several layers of detail available with GPS and online databases which enable them to maximize the means of customers searching and finding their restaurant. Bizmappers can handle this task for you.
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Top Food Categories
Searched Using GPS
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1. Pizza
2. Chinese
3. Burgers
4. American
5. Mexican
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6. Italian
7. Steak House
8. Sea Food
9. BBQ
10. Japanese
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Here's an example of a business profile that is selling itself short. Are dining customers aware that the local Asian restaurant in Westford, MA makes excellent sushi? What will their GPS tell them? A customer searches for a sushi restaurant near Westford, MA and the GPS pulls up two sushi places-one several towns over and a second almost an hour away in downtown Boston. The GPS did NOT list the one on the main route in Westford! Why? Potential customers will only see you in the restaurant categories that have been entered for your business. Perhaps a well-meaning staff member of the Asian restaurant knew their business needed to be listed but did not know all the nuances of categorizing and maximizing searchability---not thinking they could be listed under 'sushi' as well as 'Asian' food. In addition to sushi, this same restaurant actually offers Chinese, Mandarin, and Japanese cuisine which are also GPS categories. Choosing the right designations for your restaurant is paramount.
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Selecting the right category or categories for your restaurant is also a matter of demand and supply. Demand is how often potential customers are searching for restaurants within your category and supply is how much competition or other like restaurants in the area are also claiming your category. If there are two restaurants in your neighborhood claiming to be expresso bars, you might want to be the 'coffee shop' even if you also offer expresso. Certainly a business can not claim to be something that it is not. Since the categories often overlap, there is some latitude. Some data providers allow mulitple classification options so a business can be listed as 'expresso bar' and 'coffee shop', some data providers require you to pick the one best suited and you need to determine whether it benefits you to be the 'coffee shop' instead of the 'expresso bar'.
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Three Customer Search Scenarios
A potential customer consults their GPS or Navigation device:
1. To simply locate a business address. They have been there before or have heard about a specific restuarant. Is your restaurant in a challenging intersection, in a plaza with a multitude of businesses....being listed in GPS units and online will help your customers get to you.
2. To seek out a particular type of cuisine within a desired distance or near a particular location. The customer selects a category and/or a location and will pick from the list generated from their search. If you have maximized your use of categories and are listed, customers can consider you as a dining option.
3. To research what is open and what is on the menu. A potential customer knows you exist but isn't aware you match their needs. Their new navigation device provides access to hours, menus and reviews. Bingo! If your restaurant listing is current and thorough this customer will realize that you serve what they are looking for, are open when they want to go--- and they'll pick you!
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Your restaurant needs to be listed in online databases that feed GPS units and on search engines like Google so that when potential customers are searching, they find your restaurant. Bizmappers can set up your profile to help drive customers to your front door!
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