The Importance of GPS & Online Mapping
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Leverage your On-line Presence
A website is perfect for your current customers who know you exist but with over 14 billion web pages accessible on-line, how do new customers find YOU?
Now is the time to leverage your being on the web by getting mapped in the key databases and directories that drive online mapping tools and navigation devices, which means new customers knocking on your door.
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| The Magic 15
Most business-to-consumer retailers and services draw customers from a 15 mile radius of their location. We can help these LOCAL prospective customers find you! The secret is geographic-based internet and GPS technology.
Smart phones, iPhones, and GPS devices are revolutionizing consumers’ access to business information. Businesses need to readily provide map-based and location-based information to these new technologies but often do not have the manpower or expertise.
Updating Your Profile
While some business data companies have input forms to upload your business information, not all databases drive the most popular GPS units and directories.
Research is required to determine what business categories actually end up being uploaded to GPS units on which databases. For example, one GPS company has 53 categories of restaurants, yet another has only 13. BizMappers has done this research for you and can enter your data so that it works with these multiple systems.
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I was vacationing in Salisbury, MA and was going to grab a cup of Dunkin’ Donuts coffee for my friend. I selected “Coffee Restaurants” on my brand new Magellan GPS which listed the closest Dunkin’ location as down-town Boston! Driving a mile further, I found one on my own but was puzzled about how a chain like Dunkin’ Donuts was missing from the “Coffee” category on my GPS.
This is a significant problem for businesses, even large chains. What matters here is if the customer driving down the street can punch in “Coffee” on a GPS, netbook, or smart phone and find that you exist and map their way to you.
BizMappers can get you listed!
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iPhone, Dunkin' Donuts, and Magellan are registered trademarks of their respective owners, Apple, Inc., Dunkin' Brands, Inc., and MiTAC International Corporation. Neither Apple, Inc., Dunkin' Brands, Inc., nor MiTAC International Corporation are sponsors or partners with BizMappers or BizMappers.com.
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